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Region 12 tops National Trade Fair ‘09 in sales
Region 12 tops National Trade Fair ‘09 in sales
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Region 12 tops National Trade Fair ‘09 in salesBy: Nelly Nita N. DilleraThe 16 micro, small and medium entrepreneurs who participated in the recently concluded National Trade Fair at the SMX Convention Hall, Mall of Asia, Manila earned more then P12 Million in cash,  booked and under negotiated sales. DTI-12 Regional Director Ibrahim K. Guiamadel said, this made Region 12 the top seller nationwide generating as much as 22% of the total. Rank 2 and 3 were Cordillera Administrative Region (CAR) with P7.08 Million or 13% of the total and Region 7 with P6.4 M or 12% of the aggregate. The national total sales was pegged at P54.3 Million per report made by the organizer, DTI-Center for International Trade Exposition Mission (CITEM). Region 12 participants were Kablon Farm Corporation, VMotril Food Products,  South Valley Foods, Angel Joy Foods, Ninos Foods, Cresing’s Coffee, Coco Wonder sugar, KM Foods; RIC Malapatan;Cotabato Banggala (using inaul), MKM Brasswares, Klowil MPC, Banga Cornhusk, Gensan Gardeners, Frivas Enterprise (cornhusk), Mindanao Coco Fiber. Region 12 top sellers are semi-processed craft materials like coco-fiber, tinalak cloth/rolls and corn husk twines fetching millions worth of orders. Other best sellers are high quality corn husk decorative and functional items, processed tuna variants like chorizo, siomai, embutido, rolls, etc. and dehydrated vegetables like powdered chili, ube and squash. NTF ‘ 09 Debriefing  Generally, the objectives of the participants such as launching of new products, gaining domestic orders and getting new customers, market observations were realized. Three participants shared that they “have orders that will keep me busy for two years because I got booked orders for a minimum of 10 tons of my product per month.” To ensure that these orders are met, DTI-12 arranged an NTF ’09 debriefing among the participants recently. Those who shared difficulties in supplying the demand shall be closely monitored. Strategies to be undertaken by the DTI are to employ more people in the firm, subcontract the job to skilled workers from other areas or training but at the same time maintaining quality control. Those whose products were negotiated for exports were closely briefed on documentation procedures in exporting as well as other legal requirements in entering the export trade. NTF ’09 Learnings  While some MSME participants did not bring home big cash sales, they noted the exposure and experience was worth the trip. Cotabato Banggala was featured at a national daily while Banga Cornhusk was featured on national television.Some buyers were even generous in helping us look for cheap packaging suppliers, shared experiences on how to export their products, recommended cheaper but unique materials to be used with the existing raw material, and suggested equipment to use to improve productivity. The gathering of about 200 entrepreneurs from all throughout the country also gave our local MSMEs an opportunity to learn from the designs, color trends, pricing and other product and customer relations observations. The National Trade Fair is an international  fair organized by the DTI through CITEM and Bureau of Domestic Trade to create product awareness, survey the latest product lines, mixes and designs;open doors to building future relationships with customers and media and carry out market research in terms of demand situation, main consumers and existing price level. The impact of trade exibitions on the economy to generate new entrepreneurs, employment, contribute to local income and taxes and raise local and regional pride.
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