00:44:44 - 07.09.2010
Quick Links
Visitors
Hit Counter
Content View Hits : 40196
Home 
Roast Rice Hot Bev on the Rise: Cresing’s Food Products
Roast Rice Hot Bev on the Rise: Cresing’s Food Products
View Comments
Roast Rice Hot Bev on the Rise: Cresing’s Food Productsby: Nelly Nita Dillera  The idea of producing an alternative drink out of rice just like what Nieda Ramos’ grandmother was doing when she was a child started it all. She wanted something that gives good health to the body. Since rice coffee is natural, contains no preservative or caffeine, Nieda’s best choice for a product was rice coffee. Nieda remembers during her childhood when her grandmother used to serve them roast rice for their coffee. Nieda would recall each time their mother does not feel well, she drinks rice coffee and feels better afterwards. Even up to now, though bed-ridden, she makes it a practice to drink a cup or two everyday. The product is new and not common. Since Maitum is the biggest rice-producing municipality in Sarangani, Nieda thought that raw material is not hard to find. Also, the product is non-perishable. Later, they decided to use organic brown rice to make the product more healthful. And from here, Cresing’s started to produce corn coffee for variation. Cresing’s Food Products is named after her 82 year old mother, Cresilda. Young Entrepreneur In her teens Nieda had already shown “entrepreneurship” when she and her two siblings sold rice cakes, kutsinta, grilled peanuts, boiled bananas, halo-halo, and anything that can be sold to the neighborhood, school, public market, cinema, and even cockfight gallery. During weekends whenever there are “bailes” or benefit dance in the barangay, she gets candies, cigarettes, and colas from her “suki” on consignment and sell these. As she grew older, she always took any opportunity to buy and sell or bake cakes and pastries for sale to her friends and acquaintances. A Bachelor of Science in Agricultural Home Economics graduate, Nieda is presently employed with the Office of the Provincial Agriculturist in Sarangani Province. Having been exposed to farmers, she has seen the dismal performance of the rice industry in terms of return of investment. She is a witness to many farmers getting discouraged in rice farming and switching to planting bananas and other cash crops. It was this rice farmers’ situation that she thought of finding other uses of rice aside from being a staple food - something that would add to the value of rice. It has also been her dream to produce rice-based products. She wants to emphasize that food production means from seeds to planting, to processing, then to marketing. Which is why, there should be a continuous working relationship from agencies to marketing arms. Other Variations Cresing’s new variation of rice coffee 3-in-1 and corn coffee 3-in-1, plain and with malunggay is already in the market and customers’ response is very encouraging. Cresing’s Food Products also produces polvoron, cookies, salted eggs, bagoong, and other rice-based delicacies. Cresing’s is into continuous research and development of their products and service to give customers more satisfaction. Nieda also attends seminars, trade fairs, and conventions in order to hone her entrepreneurial skills. Nieda’s being an entrepreneur has some advantage in her present job with the Provincial Government. As an employee who assists Micro Small and Medium Enterprises (MSMEs) in the province, she gets to understand better the plight of SMEs and related with them. It is not easy though. There are joys and challenges. Nieda admits that it takes a lot of hardship and perseverance to sustain and make the business grow but she does not give up because she knew that these are necessary to the success of the business. Cresing’s Foods carries on due to the patronage of friends, consumers, assisting agencies and stores. The business employs four seasonal workers who are assigned in processing and packing. From an initial monthly production of 48 kilos a month, Cresing’s now produces 400 kilos a month for rice and 100 kilos for corn a month. Apart from the financial gain that she hopes to get from the business, she wants to help other people by giving them extra income. Nieda believes that business is not only about making money but helping the lives of other people. With the objective of helping create jobs, Cresing’s motivation and inspiration lies with the passion of doing something worthwhile during spare time. The business can also be something to fall back on upon retirement. In relation to her work as agri-business coordinator, Nieda assists Sarangani producers believing that hands-on experience is the best teacher. Rice and corn coffee are currently displayed at HealthNest in Manila, Ray’s Mart in Maitum, KCC Mall – General Santos City, South Park Fastfood, Go Natural Store in Matina Davao City, Sarangani Travel and Tours in Lagao GSC, Carica Outlet in Gaisano GSC, and select tourism spots of Sarangani. Cresing’s Foods regularly participates in local, regional and national trade fairs. Cresing’s is technically assisted and registered with - Department of Trade and Industry - Department of Science and Technology (DOST) Nutritional Facts - Municipal Government of Maitum and Provincial Capitol - Department of Agriculture - Bureau of Food and Drugs accreditation (on-going) - Barcode acquisition ongoing Its affiliations are: Member, Association of Sarangani Quality Producers (ASAP) Assisted by Advocate of Philippine Fair Trade, Inc. (APFTI) TESTIMONIALS Dr. Edwin Hondrade USM, Kabacan “Masarap ang lasa at presyo abot kaya ng masa. You are very innovative!” Myrna Sunico (UST Manila) – “Good morning. May I know where can I buy Cresing’s Corn Coffee in Manila? It helps me eliminate gas from the stomach” Meriam D. Minglana (Rosales NHS , Rosales, Pangasinan) – “Very healthful ang rice coffee. Super sarap ning rice coffee mo. Nakaka-addict!” Atty. Jenny L. Ramos ( Law practitioner , Davao City) “Cresing’s rice coffee is going to Japan. I will bring them as my “pasalubong.” My aunt likes your coffee. She even drinks it before going to bed. It makes her sleep better daw. Document the testimonials on your coffee for your leaflet. You can also use it in your ads someday.” Faith Gavan – “ Cresing’s rice coffee relieves gas pain.” Engr. Agnes Lozano – Office of the Provincial Agriculturist “ I drink Cresing’s rice coffee regularly. My heart does not palpitate unlike when I drink other coffee.” Criselda Yabes – Former Managing Editor Mabuhay PAL Magazine Now a freelance writer and journalist “ I like Cresing’s rice coffee. My heart does not palpitate whenever I drink it.’ Dr. Norberto Jim Agad – ObyGyne General Santos City “ Ang rice coffee ay guapo pang-limpiyo sa hugaw sa tinae or intestine.” Fermin Rivas – Farmer/Businessman General Santos City “ Ang Cresing’s corn and rice coffee with malunggay is truly nutritious and good for the body. Kahit marami ang nainom hindi nagsisikip at hindi lumalakas pintig ng puso mo. Talagang ka-aya aya sa kalusugan nga tao. Edward Protacio – SB Staff LGU Maitum “Cresing’s rice coffee is relaxing and soothing especially during night time. I drink rice coffee before bedtime.” Ebezier F. Basmillo – Nursing Student Brokenshire Davao City “Ang sarap ng lasa ng Cresing’s rice coffee. Nakakatatlong sachet ako ng 3 in 1 araw-araw.” NELLY DILLERA – DTI 12 Regional Office “ As an entrepreneur, Nieda is very aggressive, she knows where to go and knows what to do to get there. She is a self-starter and always excited to learn new things.” CATHERINE APELACIO – Philippine News Agency (SOCSARGEN) “Cresing’s coffee aside from being purely organic is tasteful, and one is assured of high quality. Compared to highly sold commercial beverages, Cresings’s coffee, I can attest, has beneficial effect as it sooths one’s rumbling stomach. When I drink rice coffee in the morning it makes me feel full even without a hearty solid breakfast to go with it. It also aids in releasing some gasses from the stomach. As entrepreneur, Nieda is committed to the goal of offering her clients nothing but quality food products. It is not just profit she is concerned of but also the general welfare of the consuming public. She has consideration over her clients’ taste buds. She goes into endless research to keep consumers updated on latest tech there is in the market that may help improve all the more to the products, which paved for the many established linkages all over the country. Plus she has determined spirit. She is not afraid to share which is an important in establishing rapport, trust, and winning friends who eventually became her clients In this competitive world as they say… Mabuhay ka! ROMY MARTIN – DTI Sarangani My comment” - BUNDABAR! (German word for wonderful, great)
|
Featured Photo
|
Coffee is a brewed beverage prepared
from roasted seeds,
commonly called
coffee beans, of the coffee plant. Caffeinated coffee has a stimulating effect
in humans. Today, coffee is one of the
most popular
beverages worldwide. |